Social Media: More than Selfies
Over the last few weeks, you might have noticed an increase in your social media time.
During these times, we are naturally spending more time trying to (virtually) connect
with the outside world. You aren’t alone. These rather crazy times have really forced companies into a digital deep dive. Social media can be your business’ friend, especially during these times. Let’s take a look at some reasons to keep your company active on social media and how your company can rightly use social media.
Why should you use social media to market your brand or business?
- To grow your community
- To nurture relationships with customers and community
- To give an inside look into your brand or business
- To help serve your customers
- To open the door for more product or service opportunities
How can your brand or business use social media for marketing purposes?
- Focus on the depth of relationships, not the quantity of relationships
- Be real, be honest, be true
- Don’t use it just to drop ads or promotional content
- Stay active daily and consistently
As our society continues to progress towards more digital emphasis, it is imperative that we learn to make the most of the technology we have. From a business perspective, it is especially important that we are serving our current customers and properly reaching out to potential customers. Social media isn’t a place for you to just dump your advertisements and promotional content. It’s a place for you to build and strengthen your relationships with customers. Do your customers a favor, and serve them through your social media content!
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Have a wonderful week!
–The Berger Hargis Team